BOOTLEGGER CLOTHING RETAIL BRAND

Various Retail Branding combined with digital marketing & instore experience.

Bootlegger Generation B contest

Candidates were encouraged to use whatever means to drive votes and in tandem, drive traffic to the stores. Aggressive individuals took charge of their self promotion by viral email, Facebook, TV, newspaper and radio interviews. Look & feel works to the existing direction to maintain brand consistency. Window graphics were printed to target the local markets of each candidate.

Bootlegger Clothing

The brand evolved into a raw and handmade feel that focussed on denim. Introducing warmer wood elements and distressed typography helped build a story around the rum runners and original bootleggers.