Case Study: T-Mobile For Business

Shop Experience Enhancement - Improving how business customers discover and sort IoT solution products.

T-Priority web pages for First Responders

T-Mobile For Business (TFB) needed to refine and update the website case studies for First Responders using 5G technology to do the important work. The storytelling needed to reflect how critical 5G technology is built for public safety and reshaping emergency communications. I worked with the marketing group to identify existing UI inconsistencies, create a template approach for future case studies and align to the overall website design including image updates.

5G Business internet connectivity page redesign

Problem: Virtually zero conversions and traffic from 5G business internet landing page. Solution: Redesigned the page to match the UI and styles of the consumer site while highlighting Plans. Improved copy, promotions, value props, and the content order on eligibility forms including a mobile version of the page. Worked with Dev team to improve performance speed and make future updates easier. Results: Users showed confidence with the new page design. Immediate boost in engagement and conversions.

T-Mobile Payment App for Frontline Teams

The Enterprise Payments Team built a secure iPad app to prevent fraud in stores. This proof of concept shows business leaders a fast, simple, and secure checkout that supports bill payments, multiple product purchases, and a third-party instant loan (Affirm).

T-Mobile One Time Non Authenticated Payment (Desktop)

As UX Design Lead, I created a proof of concept for the Enterprise Payments team that demonstrates thorough payment validation, animated card and check graphics that update dynamically as the user types, and a clear payment confirmation screen.

Brightspeed Fiber Internet

Brightspeed is building a team of experts. This doc helps the team get up to speed on AI design using Figma Make and Claude Code.