BLUETOOTH

Bluetooth Brand Style Guide (partial document shown)

Bluetooth required a branding style guide to provide consistency for internal and external design work. I designed the document to provide color palette, brand positioning, tone of voice, photography and graphic direction.

Bluetooth Developer Tools Logo Suite

A set of logos to create a unified identity system within the Bluetooth software platform. The strength of this program lays in it's ability to scale with the addition of future tools. Geometrics create depth while playing off the triangular shape of the Bluetooth bug. Shapes represent pieces of the tool that fit together like a puzzle. Dominant icon color is tool differentiator.

Developer Studio Splash Page

(mockup from vendor Venture Arts) combines the new product identity, tool UI, and marketing website that utilizes the Brand Style Guide keeping an integrated brand presence.