SMILEBOX

Smilebox Desktop

The smilebox catalog contains over 1000 animated photo sharing design templates.  I provided creative direction for internal and external designers working on the desktop application including product UX, animated content, branding and online marketing. 

I managed the content pipeline shipping 5-6 animated design templates per week.

Updated Identity includes new brand colors and wordmark. Executed in 2012 across the website, desktop and mobile app, including recipient emails, online notifications and marketing materials.

A style guide was created for a more consistent brand experience using a template approach allowing for faster creative turnaround for all touch points including eblasts, newsletters, internal photography, landing page updates connected to google search, social media efforts and coordinated international communications.