ENVIRONMENTAL

Fresh Co Supermarket

Rethink Communications was asked to rebrand discount grocer Price Chopper. The strategy of the brand is to deliver an “unconventionally fresh and cheaper” discount shopping experience, and in itself be a differentiator. I executed a variety of brand elements including photo direction for instore wayfinding signage

Bluetooth® event collateral

Bluetooth SIG hosts 3 major events per year globally. The ID needed to position the events to a broader audience. The identity reflects a system that can be easily scaled without a redesign required for each event. HTML email templates and print collateral all needed to tie into a consistent event experience while working with the external event company to fulfill the event deliverables. The event location informed the color system and differentiated the event while still feeling under the Bluetooth umbrella. A style guide was created to help all vendors remain consistent across all touchpoints.

Nike Running Event

This pop up shop provided a try-before-you-buy experience. This temporary lounge positioned nike as your "training partner" along with other marathon events across Canada.

The River District Presentation Center

Worked with agency, Braun Alison to establish the Discovery Center for the real estate development. Designed environmental elements based on predetermined brand guidelines. Encorporating colors, materials and elements seen in this wetlands region was critical to the overall experience. I worked closely with 3D fabricators and manufacturers to create walls, interior signage panels and display elements.