WEB

Microsoft

HCL provides engineering development services to Microsoft. As Creative Director for this $7M account, I work as the bridge between design and development efforts to execute the Microsoft digital marketing web properties. Working with external agencies such as POSSIBLE to deliver creative for the devices websites (XBOX.com, Surface.com, Hololens.com, Windows.com), as well as providing UI design solutions for product dashboards and internal marketing analytics tools.

Microsoft Integrated Marketing Tracking and Reporting Tool

Microsoft retail teams needed a unified way to intake new campaign requirements and track progress across all physical and digital stores. The solution was a web based intake form that mapped to all teams data and then output a workback schedule, timeline, calendar and status tracker to follow a campaign from kickoff to completion. Internal access only. Store Beats went live in Aug 2017.

Microsoft Offer Details Tracking Tool Re-design

Microsoft Sales Team needed to improve engagement and customer tracking on the Offer Details page with a user interface that ensures discoverability, clean and easy to use. Using MWF (Microsoft Web Framework) design principals combined with bootstrap customization, we were able to create a compliant sales tracking tool. Pop up windows for descriptions of offer page collateral helps the team understand what is included in the sales package. Allows sales team to follow up with customers at appropriate times connecting them to integrated links to forms and related programs.

Bootlegger Clothing - Generation B Contest

50 candidates were chosen to compete for a $10,000 prize. In tandem with agency Cowey & Fox, this integrated campaign crossed several channels. Aggressive individuals took charge of their self promotion by viral email, Facebook, TV, newspaper and radio interviews. Candidates were armed with personal posters and instore coupons downloaded from the bootlegger website. 

Kensie Clothing

JFC created the Kensie ecomm site using Demandware and worked with True Action for marketing. As part of the team, I delivered on the creative aspects of the brand experience including interactivity, look books, product photography, landing pages, social media and all digital marketing efforts.

Sevenoaks

For the rebrand using the Project Happy theme, a colorful, fun and intuitive website was created and built out in CMS Drupal. Handwritten assets were created to give a homemade feel while allowing Sevenoaks to update and change content as desired.

Worked closely with agency JFC to develop inspiring and engaging campaign content for the project happy website. Window shop drove instore traffic through regular updates of product available in the mall. Coordinated social media platforms drove viral traffic to share inspiration.

Make Me Over - Social Media Campaign

Over 60 items from the mall were photographed for the website homepage. The teenage audience was encouraged to create their own look for back to school by dragging and dropping clothing items onto a paper doll. 

Designed all assets and worked with developers to create an interactive experience that would work seamlessly with your Facebook profile.

GOLD Maple Leaf Award - Best Social Campaign

Reader's Eyewear

Reader’s new ecommerce site was launching modern fashion forward eyewear. To reflect the edgy eyewear, JFC developed a site that was modern and sophisticated, with an emphasis on large type (for old eyes) and a try-on feature. The user experience was simple and engaging.